SGSY played an important role in collectivizing women through SHGs / Kudumbasree, providing micro-finance and trainings in various business activities, but lacked in creating a sustainable path for business ventures of most of these groups.
Subicsha is well fitted within the local livelihood and market needs that are associated with coconut and coconut related products. About 95 percent of its business comes from coconut procurement and sale of coconut products. Over the years, the PC's membership has reached to 7000 women ( 588 SHGs / Kudumbasree). Subicsha provides employment to over 7000 members in management, processing, packing, marketing and sales and is continuously striving to reach its target of 6000.
Subicsha focusses on women's productive role through access to employment and income generating resources in order to alleviate poverty and promote balanced economic growth. Empowering women through grater self-reliance and internal strength.
The Swarnajayanti Gram Swarozgar Yojana (SGSY) in 1999 created a platform for nurturing these bottom-up women organization by their collectivization into Self Help Groups (SHGs / Kudumbasree). Subicsha has brought substantial changes in the socio-economic status of women, it has remained to give collectivization and business sustainability to a large number of SHGs / Kudumbasree.